Rovio CEO Mikael Hed announced, "Piracy may not be a bad thing: it can get us more business at the end of the day."

It does not mater who owns a product or media, if pirating continues it is basicaly free advertising. The companies trying to stop pirating are only in it to get more money but even if they continue to try and stop it people will still continue pirating and the companies are only wasting their money on stoping it. Rovio knows that their angry bird game is being pirated into plush and board games but see it as free advertizment that now they are opening an angry birds store in China. Their largest market is china so they believe with all the pirated plush they can make huge prophit.  

Rovio owns its game angry birds and thats thanks to apple and its app store. I could even make a game in i wanted of the iPhone and it will be fully mine but of course apple gets 30% of the prophet. That is still a good deal in the end though because it if fully yours. All companies should be like apple and just take prophet for games instead of owning them. This world has to be fair with its developers and artist. Only the creater should own its property. 

http://news.cnet.com/8301-1023_3-57369388-93/angry-birds-ceo-sees-opportunity-in-piracy/

http://www.thekiaa.org/intellectual-property/piracy-vs-copyright-infringement.html